![Fly UX branding, logo, colour coding](https://gordanzagorac.com/wp-content/uploads/2020/09/FlyUX_logo.png)
![](https://gordanzagorac.com/wp-content/uploads/2020/09/Hero2-1.jpg)
Client: Fly UX is a startup airline company preparing to make a significant success in the world market. Finding users’ satisfaction-factor very important, they look to ensure a stress-free experience within the booking process.
Objectives: Gathering information about competitors (Ryanair, Aer Lingus, Qatar Airways, Skyscanner), collecting structured and unstructured data, learning about users goals, context, behaviours
Objectives: Understand research insights and articulate the problems in both flights search and booking process through collected data analyses
Objectives: Sketching screens and screen states, creating information architecture, defining interactions, navigation and high level flow for primary use case
Objectives: Build a high-fidelity prototype and compile wireframe documentation on future Fly UX desktop app
![](https://gordanzagorac.com/wp-content/uploads/2020/09/Flt-UX-Competitive-Benchmarking_Page_05-785x555.jpg)
![](https://gordanzagorac.com/wp-content/uploads/2020/09/Flt-UX-Competitive-Benchmarking_Page_11-785x555.jpg)
![](https://gordanzagorac.com/wp-content/uploads/2020/09/Flt-UX-Competitive-Benchmarking_Page_19-785x555.jpg)
![](https://gordanzagorac.com/wp-content/uploads/2020/09/Flt-UX-Competitive-Benchmarking_Page_26-785x555.jpg)
![UX survey results](https://gordanzagorac.com/wp-content/uploads/2020/09/Online-Survey_results-1-785x530.jpg)
![UX survey results](https://gordanzagorac.com/wp-content/uploads/2020/09/Online-Survey_results-2-785x530.jpg)
![](https://gordanzagorac.com/wp-content/uploads/2020/09/Kasia-web_crop1-785x1020.jpg)
I find this hard to read. There are too many little blocks of information.
Kasia
![](https://gordanzagorac.com/wp-content/uploads/2020/09/Carmel-web_crop1-785x1020.jpg)
When traveling with friends, we would first agree on the date and flight and then all book independently because it’s easier. That works best.
Carmel
![](https://gordanzagorac.com/wp-content/uploads/2020/09/Andrea-web_crop1-785x1020.jpg)
‘London England Area’ doesn’t communicate well as ‘London, All Airports’
Andrea
![Fly UX branding, logo, colour coding](https://gordanzagorac.com/wp-content/uploads/2020/09/FlyUX_logo-ver-02.png)
![Fly UX branding, logo, colour coding](https://gordanzagorac.com/wp-content/uploads/2020/09/FlyUX_logo.png)